Most people hiring a florist have no idea what they're doing. That's normal.
You've got inspo photos saved. You've got a rough budget. You don't know if the two match up, what "a lot" of flowers actually looks like, or whether you're about to overspend on the wrong thing.
I'm not here to sell you the most expensive option. If your inspo photo would blow half your budget on one wall of flowers, I'll tell you; and show you what actually gets you the same impact for less.
By the end, you're not just getting flowers you love. You're getting the confidence you made the right calls.
No idea what flowers should cost or look like? That's literally my job.
That's what sub.subtle does...
just really, damn good flowers.
Most people hiring a florist have no idea what they're doing. That's normal.
You've got inspo photos saved. You've got a rough budget. You don't know if the two match up, what "a lot" of flowers actually looks like, or whether you're about to overspend on the wrong thing.
I'm not here to sell you the most expensive option. If your inspo photo would blow half your budget on one wall of flowers, I'll tell you; and show you what actually gets you the same impact for less.
By the end, you're not just getting flowers you love. You're getting the confidence you made the right calls.
No idea what flowers should cost or look like? That's literally my job.
That's what we do at sub.subtle -
just really, damn good flowers.
SERVICES.
events.
Florals for corporate events, hens, birthdays, christenings and everything in between. Give us the brief and we'll make the perfect flowers for it.
weddings.
Wedding florals for however you're planning to celebrate. I'm here to help you work out what actually suits your plans and your budget.
hire.
The pieces that pull it all together. Plinths, wishing wells, photo backdrops and more. Available exclusively with our floral services.
Something I've realised after four years in weddings and events is that people don't need more information.
They don't need to learn flower names.
They don't need a Pinterest board with 500 images.
And they definitely don't need another complicated process.
What they need is someone who can take all the ideas floating around in their head and turn them into something beautiful.
That's what sub.subtle is all about.
Flowers for weddings and events.
Hire pieces that pull the whole thing together.
And honest advice on where your budget's actually worth spending; so you're not just getting flowers you love, you're getting the confidence you made the right calls.
hey lovers,
i'm gemma
i'm gemma
hey lovers,
Something I've realised after four years in weddings and events is that people don't need more information.
They don't need to learn flower names.
They don't need a Pinterest board with 500 images.
And they definitely don't need another complicated process.
What they need is someone who can take all the ideas floating around in their head and turn them into something beautiful.
That's what sub.subtle is all about.
Flowers for weddings and events.
Hire pieces that pull the whole thing together.
And honest advice on where your budget's actually worth spending; so you're not just getting flowers you love, you're getting the confidence you made the right calls.
KIND WORDS
from past couples
Gemma, you are truly just magic in a person ❤️ You brought to life every little dream we could have had. Seeing all of our visions come to life made our day just all the more beautiful and exciting. Your creativity and passion for what you do just shows through all your work. All the little details you thought of and added just made everything so perfect. You were such a comfort in the world of wedding planning when everything seems so unfamiliar. If I could have my wedding again and again, I would always want you to be part of our day. We couldn’t recommend Sub.Subtle enough.
tay & charlotte
KIND WORDS
from past couples
I cannot explain how blown away I am by Gemma’s creativity and eye for detail. She brought my vision to life and worked absolute magic.
Gemma was a pleasure to work with and even made last minute additions happen the week before my event. I put all my trust in her and she delivered beyond my expectations. Thank you so much Gemma! ❤️🔥
zoe & dom.
The easiest 5-star review I have ever given! Coming across sweet Gemma and Sub.Subtle was a dream come true. From chatting and planning the original styling concept to bringing the vision to life, there is no one in the globe I would trust more than Gemma. Not only is she super talented, but just the most uplifting, positive & determined soul—a beacon of light and friend for any bride tackling the big ol' wedding planning adventure. If by some stroke of luck, we had to re-live our day all over again, we would choose Gemma in a heartbeat. Brides-to-be, if you are scrolling, please don’t hesitate & drop Sub.Subtle a message, you won’t regret it. Thank you for making all of our styling dreams come true, Gemma!
mik & aaron.
KIND WORDS
from past couples
Okay, so not to brag but I think I may have found the best florist in all of NSW. Gem was so fantastic to work with - not only did the flowers end up being the most beautiful things I’ve seen in my whole life, but it felt like I had known Gem for ages by the end of it. What a delightful human doing absolutely delightful things.
Do yourself a favour and get SubSubtle in on your next event! Oh and your best results are going to come from giving Gem free rein to do what she does best… You’re welcome.
katie & stephan.
KIND WORDS
from past couples
tay & charlotte
Gemma, you are truly just magic in a person ❤️ You brought to life every little dream we could have had. Seeing all of our visions come to life made our day just all the more beautiful and exciting. Your creativity and passion for what you do just shows through all your work. All the little details you thought of and added just made everything so perfect. You were such a comfort in the world of wedding planning when everything seems so unfamiliar. If I could have my wedding again and again, I would always want you to be part of our day. We couldn’t recommend Sub.Subtle enough.
from past couples
KIND WORDS
zoe & dom
I cannot explain how blown away I am by Gemma’s creativity and eye for detail. She brought my vision to life and worked absolute magic.
Gemma was a pleasure to work with and even made last minute additions happen the week before my event. I put all my trust in her and she delivered beyond my expectations. Thank you so much Gemma! ❤️🔥
from past couples
KIND WORDS
from past couples
KIND WORDS
The easiest 5-star review I have ever given! Coming across sweet Gemma and Sub.Subtle was a dream come true. From chatting and planning the original styling concept to bringing the vision to life, there is no one in the globe I would trust more than Gemma. Not only is she super talented, but just the most uplifting, positive & determined soul—a beacon of light and friend for any bride tackling the big ol' wedding planning adventure. If by some stroke of luck, we had to re-live our day all over again, we would choose Gemma in a heartbeat.
mik & aaron
from past couples
KIND WORDS
Okay, so not to brag but I think I may have found the best florist in all of NSW. Gem was so fantastic to work with - not only did the flowers end up being the most beautiful things I’ve seen in my whole life, but it felt like I had known Gem for ages by the end of it. What a delightful human doing absolutely delightful things.
Do yourself a favour and get SubSubtle in on your next event! Oh and your best results are going to come from giving Gem free rein to do what she does best… You’re welcome.